Insights

Plain answers to the questions buyers ask us most, written for people without a technical team.

What is CTI, and what does it do for a business?

CTI connects your phone system to your software so a call arrives with the customer's record. What it does, what it needs, and when it's worth it.

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Hosted or on-premise: which phone system for a business that lives on the phone?

The difference between a hosted phone system and one in your building, and how to choose for a business that lives on the phone.

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What ISO 27001 actually certifies, and what it doesn't

ISO 27001 certifies how an organisation manages information security, not a piece of software. What the certificate covers, who issues it, and what a developer can and can't do.

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Fee plus equity: how building software for part equity works

How fee-plus-equity software builds work, what to agree before you sign, and the questions founders should ask any developer who offers to take a stake.

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Fractional CTO with a team: how UK providers compare

Six UK providers that pair a fractional CTO with a team to build the product, compared on what they publish: packages, prices, speed and certifications.

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Own or rent: the real cost of AI voice on a platform you don't own

Rented voice platforms charge per minute, per call leg, per transfer and per seat. What that costs an AI voice product as it grows, and what changes when you own the switch.

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